OVERVIEW ; GOLDEN SCREEN CINEMA

It was founded by Ms. Koh Mei Lee in 1981 as Golden Communications Circuit, while the other, Cathay is one of the oldest cinemas in Malaysia until 1998. Golden Screen Cinemas was founded in 1998 as a merger of Golden Communications (GC) Circuit and Cathay Cinemas.[1] Cathay Cinemas was later revived in Malaysia in 2004 as Cathay Cineplexes, which was formerly known as Mega Pavilion Cinemas. Mega Pavilion Cinemas, which was renamed Cathay Cineplexes Sdn Bhd in September 2004, became an integral part of Cathay Cineplexes’ operations when its parent company, Cathay Organisation Holdings Ltd, acquired the entire share capital of Cathay Organisation Holdings (M) Sdn Bhd in 2002.

There are 28 GSC cinemas in Malaysia with 238 screens in Malaysia as at 11 April 2013. The states with GSC are Johor (1), Kedah (1), Kuala Lumpur (6), Melaka (2), Negeri Sembilan (2), Pahang (3), Penang (3), Perak (1), Putrajaya (1), Sabah (2), Sarawak (3) and Selangor (6). More GSC are planned to open in the future whereas current outlets will be upgraded.

The first GSC cinema to operate in Malaysia was opened in Kota Kinabalu on 14 July 1981. With the opening of the 8-screen cinema exclusively in Amanjaya Mall in late 2012, GSC operates the largest circuit of cinema in Malaysia with a total of 229 screens in 29 locations and 42273 seats all throughout the country. All of which are located in prime sites in major cities and towns throughout the country.

There are also international movies shown in selected GSC cinemas. Currently, there are only 4 International Screens in Malaysia. They are in Mid Valley, 1 Utama, Gurney Plaza and Pavilion.

TYPE OF SEAT IN CINEMA THAT AVAILABLE AT SELECTED GOLDEN SCREEN CINEMA

1.  GOLD  CLASS HALL

2. PREMIUM HALL 

3. STANDARD HALL

4. MAXX HALL

5. TWIN SEAT HALL

6. GSC LITE

INFORMATION SYSTEM RELATED TO MOBILE TICKETIG

Mobile ticketing is the process whereby customers can order, pay for, obtain and validate tickets from any location and at any time using mobile phones or other mobile handsets. Mobile tickets reduce the production and distribution costs connected with traditional paper-based ticketing channels and increase customer convenience by providing new and simple ways to purchase tickets. Mobile ticketing is a prime example of horizontal telecommunication convergence.

It requied a scanning method.Visually validated mobile tickets do not require a scan device. Most forms of mobile tickets require some form of device to read the ticket from the user's device. Picture-based messages require a laser scanner (for 1-dimensional/linear barcodes) or camera based imager (for 2-dimensional barcodes) to photograph the message and decode it into a ticket ID. Text-based codes use OCR software for mTicket. Near Field Communication devices scan using an RFID reader.

Each of the above methods has its specific benefits and drawbacks. Optically reading the display of a cell phone is heavily influenced by the quality of the display (resolution, size of pixels, reflections). RFID is only supported by a very few phones yet.

SELF-PRINT TICKET

Golden Screen Cinema also provide self-print ticket method for those has sign up as their member on their website. 

STEP 1 ; In order to purchase self-print ticket , customer need to join as a member. 

STEP 2 ; Then, you need to login your email to click on confirmation link. You're officially become their member.

STEP 3 ; Log in to GSC website with user ID or email and password.

STEP 4; At Ticketing Showtime, Select Cinema location, Movie Name and Show Date.

 Click check.

STEP 5; Select show time.

STEP 6; Choose your seat.

STEP 7 ; Click PURCHASE to continue.

STEP 8 ; At e-payment purchase, choose your preferred payment method.

STEP 9; To print your ticket, click on the “E-PAYMENT HISTORY”

 then click “History”. Click on “Prints Tickets”

STEP 10; Finally you will print out this selfprint ticket.

ONLINE E-PAYMENT THROUGH SMARTPHONE

There are 7 seven step on how to purchase online ticket through application via play store for android user or app store for apple user. Purchase movie ticket can be done through Maybank2u, paypal, or RHB Now account.

STEP 1 ; Click on the top right corner ti open the navigation tab. From here, you can select you preferred tabs.

STEP 2 ; To start your movie selection, select header 'cinemas' tab, 'Movies' tab or the 'Fasticket' tab

STEP 3; CHOOSE THE CINEMA

STEP 4; CHOOSE THE AVAILABLE MOVIE

STEP 5; Not forgetting the e-combo of your choice. And the payment method you prefer , M2u , paypal or RHB Now. Lastly press next to continue.

STEP 6; CONFIRMATION ORDER

STEP 7; CUSTOMER WILL RECEIVE QR CODE.

So, confirmation bar code, you can enter the cinema hall by just scanning the mobile bar code at the cinema checkpoint.

Advantage and Disadvantage of E-ticket

1.Easy Ticket Authentication

If your venue is concerned with fraud, we have a variety of entry scanning solutions to meet your online ticketing budget. Print at Home tickets are each printed with secure and unique barcodes. With barcode scanners, you can verify not only the validity of a ticket, but you can also reduce counterfeit tickets through duplication checking even with multiple points of entry

2.Order Fulfillment

Fulfilling advanced ticket orders in-house through conventional means can be expensive and time consuming. In addition to hardware and paper stock expenses, fulfillment requires your venue to devote staff resources to print, sort, and mail tickets to each of your customers. As an alternative to traditional order fulfillment, an online ticketing software allows your venue to offer a Print at Home or electronic PDF ticket.

3.The other advantages of an electronic ticket are:

time-saving, especially when a purchase is made via Internet;
digitally stored tickets in the airline database, which protects You against loss, theft, or the fact that you simply forgot it;
possibility to purchase tickets for other persons who are in another city, or for some other reason are unable to buy a ticket themselves. After the purchase the check-in process is the only thing that’s left for them.